ezResit

THE CHALLENGE

A roll of thermal paper costs RM1.39 to RM4.90, and a kopitiam printing four hundred receipts a day burns roughly RM100 a month on paper alone, before the jams and the reprints. A third of customers bin the receipt outright; the rest fade in a glovebox before a warranty needs one. ezResit's answer is a small NFC tile in the printer's place: the POS prints to it as usual, the customer taps their phone, and the receipt opens in the browser. The harder problem was the site. The production tile is still being built, so the page could not lean on the object, so it had to make the argument itself, to merchants who have been burned by POS vendors before.

THE APPROACH

Make a feature of the paper instead of apologising for it. Everything on the site is folded card: the counters, the phones, the tile itself. That does two jobs at once. The site never photographs hardware that has not shipped, and the material is the product's argument made visible. A company in the business of removing paper, built entirely out of it.

The page argues the way a sceptical owner reads it, and prices the argument before it makes one: the paper bill in ringgit, before the tile is ever mentioned. "What ezResit is not" rules out the three fears first: not a payment terminal, not an app, not a POS change. The compatibility page lists three honest statuses, including "can't reach the tile today", and the tile's product shot still carries its own honesty caption: the pictures are for illustration, the real tile is still being built. The candour is the pitch.

Where the site used to describe the tap, it now runs it. "What your customer sees" embeds the real receipt page — save it, print it to PDF, rate the visit — in the middle of the argument, with the wallet demo beside it. On a product that sells a behaviour, the best copy is the product.

THE MOTION

The page opens like the machine it replaces: the wordmark inks up while the counter runs to a hundred, the way a receipt prints, then the first screen lands as one piece. Lenis and GSAP drive the scroll, and the long sections are staged rather than listed. "Getting your tile" pins while the papercraft scenes swap behind the steps: the POS, the parcel at the door, the receipts landing. The demo stage pins too, three caption beats walking a tap from receipt to wallet. On a phone, where an iframe cannot be pinned, the same beats rotate on a timer instead.

Paper is the transition material too. Torn edges carry the page between surfaces, and the site's own receipts, the barcode in the footer and the EZ-0261 serial, keep the motif running all the way to the last scroll.

THE SYSTEM

The marketing site is Astro on Cloudflare Workers, server-rendered where it must be and prerendered where it can be, so the pages still read as HTML that needs nothing hydrated. The copy is data as much as the content is: every string lives in one typed dictionary, and each supported POS gets its own page from a single list, so adding a system is a data entry rather than a build. Forms post to the site's own endpoints, the demo in the middle of the homepage is the real receipt view served by the same app, and the product side of the same monorepo carries what a page cannot: the customer wallet, the merchant dashboard, the tile fleet.

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RESULTS

The product's ask is on the record before the hardware ships. A merchant can price their own paper habit in ringgit, check their POS by name against honest statuses, watch the receipt behave on the page, and register interest without buying anything. The one claim the page makes about the tile, it can stand behind: verified in testing, a real Loyverse sale went through the physical unit. And the site carries the studio's own name on it: a product of Polaris Technologies, said in its footer and in ours.

Sits on any counter. The same tile in three papercraft shops.

The whole argument, folded into a phone screen.