ezResit

THE CHALLENGE

A thermal printer's whole job ends the moment the receipt is torn off. The paper fades in a drawer or gets binned before the customer reaches the car, and the merchant learns nothing from the visit: no count, no feedback, no way back. ezResit's answer is a small NFC tile in the printer's place: the POS prints to it as usual, the customer taps their phone, and the receipt opens in the browser. The harder problem was the site. The physical tile is still being built, so the page had to sell a behaviour before it could show the object, to a merchant who has been burned by POS vendors before.

THE APPROACH

Make a feature of the paper instead of apologising for it. Everything on the site is folded card: the counters, the phones, the tile itself. That does two jobs at once. The site never photographs hardware that has not shipped, and the material is the product's argument made visible. A company in the business of removing paper, built entirely out of it.

The page argues the way a sceptical owner reads it. A section titled "What ezResit is not" rules out the three fears first: not a payment terminal, not an app, not a POS change. The compatibility page lists real statuses rather than a blanket yes, and the tile's product shot carries its own honesty caption: the pictures are for illustration, the real tile is still being built. On a hardware pre-launch, the candour is the pitch.

THE MOTION

The page opens like the machine it replaces: the loader counts to a hundred the way a receipt prints, then the whole first screen lands as one piece. Lenis and GSAP drive the scroll, and the long sections are staged rather than listed. The homepage's process steps and the how-it-works page both pin and advance one beat at a time, so the tap sequence reads as an action instead of four bullet points.

Paper is the transition material too. Torn edges carry the page between surfaces, and the site's own receipts, the barcode in the footer and the EZ-0261 serial, keep the motif running all the way to the last scroll.

THE SYSTEM

The marketing site is static Astro on Cloudflare, and the content that varies lives in data rather than markup: every supported POS gets its own page from a single typed list, so adding a system is a data entry rather than a build. Forms post to the site's own endpoints. The same stack carries the parts a static page cannot: the customer receipt view and the merchant dashboard are the product side of the same monorepo. The site itself is HTML that needs nothing hydrated to be read.

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RESULTS

The product's ask is on the record before the hardware is. Merchants can check their POS by name, see honest statuses instead of promises, and register interest without buying anything. That matters, because early access is the whole business model right now. And the site carries the studio's own name on it: a product of Polaris Technologies, said in its footer and in ours.

Sits on any counter. The same tile in three papercraft shops.

The whole argument, folded into a phone screen.